The project is located in Beijing Chaoyang Shang8 Design + Creative Park, a single building of mixed brick and wood structure, which was a film and television office space before receiving the renovation task; MeiJer brand with the concept of "beautiful, healthy and comfortable", provides various consumers and users with stone plastic flooring products that meet the needs of various scenarios. The brand was established in 2016 and a global marketing center was set up in Shanghai in 2018. As the parent company of the brand, Mei Jer International Co., Ltd, founded in 1982, has developed for nearly 40 years, and now has three strong factories in Dong Guan, with a production base of more than 110,000 square meters, which is one of the considerable professional stone plastic flooring manufacturing plants in Asia. 2020 affected by the epidemic, the brand adjusted its strategy to plan to set up an additional flagship store in Beijing, integrating display and office space ,also this will serve as MeiJer's first urban "living room" in Beijing.Volume force: The overall space design is inspired by the characteristics of the coil of Meijer stone flooring, like the critical state of paper bending.The Power of Order: the original building herringbone wooden structure roof, the structure is regular, orderly and powerful, appropriate emphasis can highlight the beauty of the structure.
How to convey MeiJer's corporate culture and product display through comprehensive design? How to ensure the unity of the 330 stainless steel tubes arranged in a circular shape and the 55 transparent acrylic rods "arched and fixed" structure challenge, "Duo Bao Ge"? How to present the concept of "material storage"?
Reception area display: In order to reflect the corporate image and attributes, we made a whole "roll-shaped" display wall with 2100 pieces of round stainless steel surface with a diameter of 200mm, which can be adjusted and replaced, and the display is more varied and interesting as the products are constantly updated. When the light hits the round pieces at night, the whole display wall gives a warm, rich and interesting texture space to attract the park and passers-by, and trigger curiosity to explore the interior, the overall atmosphere to a park "living room" posture to intervene and integrate into the park.
Transparent acrylic channel: entrance reception and display space we deliberately set the site 3.3 meters of transparent acrylic channel, because the whole building is independent long, through a section of independent, narrow corridor as the switching point of the entire space, is to enter the main exhibition hall excess, preparation, and ceremony; the use of acrylic is to highlight the contrast with the old roof wood, wood heavy, traditional, acrylic light, modern.
The coffee area + display space: the coffee area is the center and focus of the whole space, we made a very clear boundary at the height of 2.95 meters, above 2.95 meters is to retain the original traditional wooden structure of the roof, appropriate repair and polishing and pipeline finishing later through a very "hidden" lighting techniques to highlight the original The overall space below 2.95 meters is made of modern materials and structure, emphasizing the contrast between tradition and modernity, especially the coffee area, which uses 300 curved stainless steel tubes bent and spliced to form a "rolled" curved surface, echoing to some extent the attributes of MeiJer's coiled flooring products; the whole coffee area Combined with the large steps on the south side, it provides a comfortable, free and flexible open space for future product presentations, staff training and salon meetings.
Multi-pavilion display shelf: opposite to the coffee area is five groups of "multi-pavilion" product book display shelf, MeiJer will from time to time each year to launch a beautiful product series book (nearly a thousand books), the product display to customers and visitors at the same time, the product book itself is a beautiful exhibit on the shelf, we combine the display shelf with the existing window relationship, in the display shelf outside the design of perforated aluminum sliding fan, sliding fan open "multi-pavilion" revealed and sliding fan itself to block the window in part of the natural light, close the sliding fan "multi-pavilion" hidden, natural light into the space, this structure form and light and shadow interaction, so that the space has some vitality and change.
Open office area: in the open office area, we use the arc back wall of the director's office to design a simple bar for employees' afternoon tea, and set up a group of wafer devices on the large wall in the corridor. The outermost layer of the wafer is MeiJer's own products, which can update different colors and textures. Employees or visitors can rotate the wafer 180 degrees in both directions to form a new form, Add interest and vitality to the open office area.
Summary：From the city scale, this experience hall is MeiJer's first "city living room" in Beijing, and from a smaller scale, it is MeiJer's "living room" in the park, and MeiJer takes the new venue as an opportunity to open a new, open and energetic posture to deal with the market and play energy for the leading industry.